Market Assessment
QHR’s strategy consultants – armed with decades of hospital experience – can help you understand
just what your market needs, and what it takes to provide it. Many of our clients come back to us time
and again for this service, as part of their overall strategic efforts or to guide new service line
determinations. Each time, they ask tough questions. Each time, we answer.
DELIVERABLES
QHR’s experts do the research:
■ What is the market size and demographic composition for the organization/ service line?
■ Does the market look promising for future growth or expansion?
■ Who are the competitors?
■ What is the community’s perception of your hospital compared to competitors?
■ Does the organization have an adequate number and specialty mix of physicians to support the
market or area of interest?
■ Do you need a strategy to address payer challenges?
■ Does the hospital have sufficient capital to support the delivery of quality services, ongoing growth
and development?
You’re ready to make the right decisions, with thorough data and skillful interpretation,
■ To answer the questions, with strategic implications
■ To have a concise SWOT analysis, revealing the strengths, weaknesses, opportunities and threats impacting
your decisions
■ To analyze the current market position of your organization or product line
QHR’s Market Assessment is the first step in proactive planning. So you can lead, not follow.
For more information on QHR Strategic Planning Services, contact:
Michael Heard, Practice Leader, 800-233-1470 ext. 4617.
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