QHR Marketing Services
QHR marketing consultants provide a variety of services to help you develop and promote your hospital's
image and awareness to the community.
Marketing Department Assessment
Do you have the right people performing the most effective marketing/public relations/community relations activities for your hospital?
QHR consultants evaluate your staffing FTEs, internal vs. outsourced functions, and reporting relationships, to make your hospital
marketing department as efficient and effective as possible.
Marketing Plan
Once your strategic plan is in place, QHR consultants can create a marketing plan that operationalizes the strategies in the market.
From market research community surveys and focus groups, to marketing strategies that include promotion (advertising, brochures),
community relations, physician relations, employer relations, and on-line strategies, we can show you how to build your market share
by focusing on the strengths outlined in your strategic plan. Our implementation guide outlines each marketing strategy with budget
requirements, timelines, key person responsible, and how to measure success.
QHR Website Template and Hosting Service
Does your community use your hospital website as their preferred resource for health information? Is it driving business to your services
and physicians? Can you pay bills or donate to your foundation on-line? Can proud grandparents send links to see newborns, or can
your community send greeting cards to loved ones in the hospital through your website? As the public turns to on-line sources for information
and convenience, your hospital should have a professional, interactive, robust website to build your image as the hub of local healthcare.
QHR can help you build a website that is customized to maintain your hospital image, but easy to edit and maintain.
For more information, contact Susan Hassell, Vice President of Marketing, at 800/233-1470, ext. 4860.
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